Cape Town Villas Favourites
Luxury Villas in Cape Town Favourites

About: Cape Town Luxury Villas (CTLV) Property Marketing

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Bespoke Cape Town Property Marketing - Cape Town Villa Management

Add your villa to our Bespoke Collection! This option is for people who do not wish to use an on line booking system. Either as they wish an extra degree of exclusivity. Or because the property is only available for the Christmas and New Year Holidays.

We understand the needs for the most exclusive villas that are potentially for sale and well as rental, in these cases we are happy to champion the villa through out website and network, keeping the villa only on good looking quality platforms, and as such keeping the image of the villa exclusive.

Below please read through the list of many advantages offered to exclusive collections members. The bullet points are followed by a detailed explanations for each point.

 

15 Years of Property Marketing Experience

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Cape Town Luxury Villas have 15 years of ownership, marketing and management of Villas in Cape Town.

On line Villa Marketing

1
See your villa on Cape Town Luxury Villas.com, Google’s most visible Cape Town Villas website.
2
See your villa on Cape Villas.com, Google’s second most visible Cape Town Villas website.
3*
See your villa on the Homepage of Cape Town Luxury Villas.com, Google’s most visible Cape Town Villas website.
4*
See your villa on the Homepage of Cape Villas.com, Google’s second most visible Cape Town Villas website.
5*
Preferential placement throughout the "Villa Secrets" Network.
6
Advertising on Google, LinkedIn, Facebook, Bing & Yahoo.
9
Placement, management and promotion of property via global agent booking systems such as Razor/BookingPal.
10*
Entered into free inclusion and low commission property marketing websites.
11*
Subsidized placement of your villa onto Pay for Inclusion websites such as QuintessentiallyVillas.

Villa Promotion & Marketing

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World class photography and video portfolio, built up over time.
2
Intentionally distributed Coffee Table Magazines and our Art Book

Villa Servicing

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Work with one of our recommended independent Property Managers
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Villa Hotel Concept, transform your villa into an exclusive use, fully serviced 6 star Villa Hotel

Owner Control and Monitoring Systems (*Currently in development, expected on line before November 2014)

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See all bookings on our easy to use calendaring App.
2
Block out or update your personal stays and maintenance times
3
Intelligent Pricing Module.
4
“Total Transparency” on-line accounting, see all payouts on line, client payments, affiliate payments, all payments!!!
5
On line reporting, see all your bookings and booking requests, and how many people have visited your web pages.
6
Monthly e-mail reporting.

Financial Details

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Low commission business model, only 10% on affiliate rentals and no more than 20% on direct rentals
2

'Real Time Payments,' you receive payment within 5 working days of our receipt of the initial deposit and final balance.

3
Cancel mandate at any time, for any reason.
4

Three-year profit projections created.

Property Sales

5

Villa Secrets Sales, specialists in the “love buy”




15 Years Property Marketing Experience

Cape Town Villa Management Cape Town Property Marketing - 15 Years Experience

1. Cape Town Luxury Villas have 15 years of ownership, marketing and management of Villas in Cape Town.

From one of us to one of them, 15 years ago Nick Ray Ball, founder of Cape Town Luxury Villas, Cape Villas and Villa Secrets was a simple tourist on his first visit to Cape Town... but on his second day, things changed for ever as he fell in love with the City and its surrounding mountains. Two days later he purchased an apartment in Sea Point and a year later a Villa in Camps Bay.

During the gap he created Cape Villas and by 2005 had exclusive property marketing rights for a half dozen villas, a portfolio that would increase to about forty properties in 2009.

However more is not always better, and now the business model has been re-defined to create small exclusive companies like Cape Town Luxury Villas, looking after and promoting a manageable number of properties, and excelling at it.

On line Villa Marketing

On Line Marketing - Villa Marketing Cape Town - Property Management Cape Town

1. See your villa on the Homepage of Cape Town Luxury Villas.com, Google’s most visible Cape Town Villas website.


Cape Town Luxury Villas is currently at No 1 in Google for Cape Town Luxury Villas, and as of 24th March 2014 is also position one for a further 55 search terms, is in the top 3 for 150 search terms and is on the front page for over 400 different search terms. Other companies may do well for one term or another, but only Cape Town Luxury Villas has the technology to achieve such broad coverage.

2. See your villa on the Homepage of Cape Town Luxury Villas.com, Google’s most visible Cape Town Villas website.

When you add your villa to Cape Town Luxury Villas.com is also appears on Cape Villas.com

If there was an argument to Cape Town Luxury Villas having a competitor for Google on line visibility www.CapeVillas.com would be the contender. This is proved within Amazons SEO (Search Engine Optimization) ranking system Alexa, which clearly shows Cape Town Luxury Villas.com and Cape Villas.com as the most visited websites.


3.* See your villa on the Homepage of Cape Town Luxury Villas.com, Google’s most visible Cape Town Villas website.

Each of the eight villas within the "Exclusive Collection" will feature on the homepage of Cape Town Luxury Villas and the homepage for all other menu categories which the villa falls in. For instance, Jet Set Villas, Family Villas, Camps Bay Villas, Villas near the Beach etc...

To give an idea of scale for villas our homepage, over 30 days, Villa ID 571 has been on the homepage and has enjoyed 220 visits and in total has been viewed for 31 hours, with each visitor spending over eight minutes looking at the page.

We can show 16 villas per homepage. Half these positions are reserved for Exclusive Collection Members and the other half are allocated to other exceptional properties, the order of which will change often.


4.* See your villa on the Homepage of Cape Villas.com, Google’s second most visible Cape Town Villas website


In addition to first page placement on Cape Town Luxury Villas.com, exclusive collection villas will also feature on the homepage of www.CapeVillas.com. Cape Villas.com is the sister, or may be better put, parent website to Cape Town Luxury Villas.com. When it comes to positional placement and priority renting both sites work as one.

Included together, being on the front page of Cape Town Luxury Villas and Cape Villas is package that can not be equalled by any other company. Indeed if you combined any other two companies, they would not compare.

*Note, once the first eight exclusive collection slots are taken, villa owners must choose to specialize on one of the two websites.



5.* Preferential placement throughout the "Villa Secrets" Network.


Cape Town Luxury Villas and Cape Villas are both members of the Villa Secrets Network.

Launching soon the website www.VillaSecrets.com will champion the villas from the exclusive collections from its members. All homepage positions on www.CapeTown.VillaSecrets.com will be prioritized by its members.

In time Villa Secrets will become very prestigious and powerful, a true champion of what a villas company should be and a hallmark for luxury.


6. Advertising on Google, LinkedIn, Facebook, Bing & Yahoo.


The villa secrets Network has an economic business model which can afford a very progressive advertising strategy. One quarter of all revenue, is allocated to advertising or the support of systems that assist marketing.

As a result, Cape Town Luxury Villas will expand its on line advertising reach to fight for the number one positions for hundreds of extra keywords on Google, Bing, Yahoo, Facebook and LinkedIn, bringing Cape Town Luxury Villas to the front page for thousands of searches on different search engines and social media websites.


9. Placement, management and promotion of property via global agent booking systems such as Razor/BookingPal


To guarantee maximum occupancy, we will affiliate market your villa through agent booking systems such as Razor/Booking Pal, in which we make contact with literally hundreds of companies who can book your villa.

In this case and in the case of travel and concierge companies who contact us directly we lower our commission to 10%.

You as the owner have the choice to keep your villa bespoke, where we only work directly with the public, however in terms of maximizing offers and so increasing occupancy and daily rates working dual agency requests is recommended. It terms of the dual commission to the introducing Agency, we would typically offer them 20%, increasing the total commission to 30%.

Please note that when we initially price your villa, in terms of what you will receive, we will add 30% to this figure to work out the "on line" price, expecting to offer a 10% discount to clients or a dual agency split

10.* Inclusion into free inclusion and low commission property marketing websites.

 

In conjunction with affiliate marketing to the travel industry, we will also create additional leads and exposure via a set of free to advertise and low commission based websites such as www.privateproperty.co.za and FlipKey by Trip Advisor.

 

11.* Subsidized placement in pay for Inclusion websites such as QuintessentiallyVillas


In conjunction with affiliate marketing to travel industry and inclusion to free and commission based property marketing websites we will pay 50% of the advertising costs for any "pay for inclusion" websites you choose to be on, including websites like QuintessentiallyVillas, OwnersDirect and Cape Stay.

In conclusion, the amount of exposure created for your property generated from the points above will see your villa see between 500 to 1000 page views per month, as many views some of our competitors websites receive in there entirety.

Come, join our Exclusive Collection and let your villa be "the special one."

 

Villa Promotion & off line Marketing

Cape Town Villa Promotion and Print Media - Property Marketing Company in Cape Town

1.* World class photography and video portfolio, built up over time.


Photography is a passion at Cape Town Luxury Villas, our founder, Nick Ray Ball having a collage diploma and much experience in the subject. Its amazing how few people bother or know how to get the right photographs, but have no fear our photographers have the right experience.

In addition to an initial photo shoot of the house in the daylight and a t sunset, we have friendly deals with local fashion photographers, who in down days will photograph test shots, and model portfolios in the villas in exchange for re-photographing the villa and allowing us photos with the models to use as lifestyle shots.

Over time building to a large portfolio of hundreds of quality photographs painting the dream.

2.* Intentionally distributed Coffee Table Magazines and our Art Book

 

In 2008 Nick Ray Ball art directed and produced the Cape Villas coffee table book, of which 30,000 copies were distributed to Condé Nast Traveller subscribers. The book was so successful that one single booking paid for half the cost and in addition BULGARI jewelers, arguably the wolds most exclusive brand, certainly the most expensive called up our offices to say "Wow, we did not know you had such luxuries in Africa" asking to sponsor the next edition.

At the time it was decided that the next edition would cover more than Cape Town, and hence the Villa Secrets network is expanding internationality and will bring out its own quality magazine in 2015. Only Exclusive Collection villas will feature.

In addition for Jet Set Villas will be the Experience Africa oversized Art book with plinth and Film, due 2015-2016. For villas priced in excess of R60,000,000 inclusion within that book could well significant value to your home, at it is a sign of the very best Africa has to offer.

 

Villa Servicing and Property Management

Cape Town Villa Management Companies, Villa Servicing and Property Marketing

1.* Work with one of our recommended independent Property Managers

 

Experience has shown, that no matter how much money one applies to a property management division, a employee of a manager working for "the man" is no match for an experienced independent manager/business owner in charge of a small portfolio of properties.

For this reason, Villa Secrets will not manage a property, rather we will oversee the management.

 

The cost of property management varies dependant on the size of the property, from R7,000 a month upwards, or alternately, a lower monthly fee is charged in exchange for a commission on rentals.

Cape Town has an array of experienced property managers who we recommend and work with. If if you have and are satisfied with a property manager we will happily work with them.

Owner Control and Monitoring Systems (*Currently in development, expected on line before November 2014)

Property Management Control & Monitoring Systems - Villa Marketing in Cape Town

1. See all bookings on our easy to use calender app.

 

At any time, on your laptop, tablet or cell phone, view all your bookings and get details of same, simply and easily.

 

2. Block out or update your personal stays and maintenance times

 

Use the calender app, to instantly block out times you or you may wish fiends and family may wish to visit your villa. Or block of times for maintenance or spring cleaning. Your bookings will enter the system as "Owner Bookings."

Canceling an "Owner Booking" is a simple click of a button and your villas back in the calender available to book again.

 

3. Intelligent Pricing Module

 

We are developing a revolutionary pricing tool, where you enter just one price, and six different pricing states are created, which can be adjusted as a percentage. This tool follows the holidays and weekends and changes peak time prices accordingly, year on year.

 

4. "Total Transparency" on-line accounting, see all payouts on line, client payments, affiliate payments, all payments!!!

 

At Cape Town Luxury Villas we offer "Total Transparency"
The financial suite, currently under development shows all payments, as and when they happen, fed into the system strait from the bank via spreadsheet, thus there is no margin for error.

You will see payments to yourself past and up coming, you will see the payments to us from clients and all payments that transpire from the payment, from affiliate partner commissions to property management payments.

 

5. On line reporting, see all your bookings and booking requests, and how many people have visited your web pages

 

Also available on line will be your villa report, showing a summary of bookings past, present and future, a financial statements and via our Google Analytics API, you can see how many people have visited your web pages and websites each month.

 

6. Monthly e-mail reporting

 

For your convenience each month a summarized monthly report of all activity will be emailed to your address.

Financial Details

Cape Town Villa Management - Financial Management Systems for Rental Properties in Cape Town
2. Real Time payments, you receive payment within 5 working days of our receipt of the initial deposit and final balance.


As soon as the money for a deposit or final payment (payments are often split 50/50, half as a deposit and half 30 days prior to arrival).
As soon as the money comes into our account you will be paid within five working days.

 

Property Sales

Cape Town Property Sales – Villas, Homes, Apartments, Houses, for sale. Realtor, Realty, Real Estate agent
  1. Villa Secrets Sales, specialists in the “love buy”

     

    Soon Villa Secrets will sell properties though there network, it’s well known within the industry that the best way to sell luxury proprieties is to take the longer term, “wait for love buy” approach, and with Villa Secrets “For Sale” we specialize in such a sale.

    In this case, the individualized website, magazine placements, portfolios of pictures from fashion shoots and placement within the Experience Africa Art book and Film all play to the crowd, bombarding guests and visitors with great looking imagery.

    In addition, the villa hotel concept, can only increase the opportunities and through the Villa Secrets network when a buyer comes on the scene, the property can be mentioned as a “off the books, invitation only” opportunity.

    In addition, for a more direct approach, Villa Secrets is actively looking for whom we consider the very best in high-end property sales and will be releasing more information in June 2014.